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Yeah. It's an important story and message, but it's not something you want on the homepage. That should be at least one more click deep. That should be its own page, maybe linked in the FAQ or something. I wouldn't have said "dark aura" but I'm struggling to come up with a better description.


How about association of the app's signifiers, especially the logo, with unpleasant emotional overtones? It's harder than necessary to reach most markets when you've inadvertently tied your brand to thoughts of sexual abuse and slavery. That seems like something you don't want to risk doing until potential and actual users have had time to build positive associations of their own first.




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