For some meaning of "limited subsection of the general population".
I had 12000 followers for a twitter account about a specific football club - a specific subsection but not a technical or media one.
I used to randomly look at my followers and while many were "highly invested tech and media people" - the majority were just people who wanted to stay up to date (in particular I used to live-tweet during games which lots of people really enjoyed).
That was a few years ago though - personally I rarely use Twitter any more.
Usenet, IRC, Twitter, neither is really important for anyone besides are rather limited subsection of the general population.