The difference between you and the dunces building things like this hotel light system is that you know that there's a problem and will work to fix it. As the market matures, security will become more important. But the only companies with the chance to fix it will be the ones with substantial market share. And the people who will fix it best will be the ones, like you, thinking about security from the beginning. But that can only happen if people like you get in early and lay down the infrastructure in a way where security will at least be possible.
The difference between you and the dunces building things like this hotel light system is that you know that there's a problem and will work to fix it. As the market matures, security will become more important. But the only companies with the chance to fix it will be the ones with substantial market share. And the people who will fix it best will be the ones, like you, thinking about security from the beginning. But that can only happen if people like you get in early and lay down the infrastructure in a way where security will at least be possible.