That's an argument against a certain type of advertising. The link explicitly rejects the distinction between ads that monitor and track you and ads than are entirely passive.
I agree with the position set forth by the link. I don't want to be advertised to at all. I cut the cord, I no longer watch TV, I've stopped following sports, I run uBlock Origin... Any site that decides to block ad blockers will simply no longer get a visit from me.
I think advertising is one of the lowest, most pernicious forms of psychological manipulation out there. It simply cannot be done in good faith, by definition.
Some content creators even try to level with their audience about it and say "I'm just putting up this ad to get paid, just ignore it (or click it but don't buy anything) if you want." That's not dealing with the advertising company in good faith.
To me, the only good faith relationship between content creator and audience is the patronage model. This model has endured for centuries and some of our culture's very best artists have relied on it.
Is there such a thing as an entirely passive online ad? Any clickable ad at least knows which site you were on when you clicked; TV advertisers don't know what I was watching when I saw their ad.
That aside, the crucial difference is still this:
TV ads cannot be removed. If they could be, they would be.
Since online ads can be removed, and since doing so provides an enhanced user experience, and since (passive or not) online advertising facilitates the gross pollution of the internet by financing endless numbers of splog, malware and other content-free junk sites, that nobody would ever pay for directly, why not block them?
So literally not the exact same thing.