You'll probably find that it's the same manufacturer, same parts, just a different retail brand and a slightly different case/chassis design.
I just had my hob replaced, turns out the new hob, branded as Neff is exactly the same hob branded by about 10 other electric hob makers you see in your local white goods outlet. All they did was change the knobs.
It's the same with bog standard fridges/freezers. I used to service computer equipment for a company that manufactured floor standing fridges/freezer combos. I was told by staff there that they manufactured them for nearly every conceivable well known brand in the UK - Hotpoint, Electrolux, Indesit. All that really changed between brand were the plastic moulded insides that held the shelves, door handles, and possibly the door facings. The actual refrigeration/control electronics meat and potatoes, chassis, power supply were pretty much the same across all the brands.
But you can still buy some types of appliances without circuit boards (and with minimal complexity in general). When my fridge/freezer broke down, I bought one with a mechanical thermostat and no circuit board. Slightly higher power consumption and no display, but much cheaper and probably lasts longer. And since it has only high-voltage components, they are probably of higher quality thanks to certifications etc.
I just had my hob replaced, turns out the new hob, branded as Neff is exactly the same hob branded by about 10 other electric hob makers you see in your local white goods outlet. All they did was change the knobs.
It's the same with bog standard fridges/freezers. I used to service computer equipment for a company that manufactured floor standing fridges/freezer combos. I was told by staff there that they manufactured them for nearly every conceivable well known brand in the UK - Hotpoint, Electrolux, Indesit. All that really changed between brand were the plastic moulded insides that held the shelves, door handles, and possibly the door facings. The actual refrigeration/control electronics meat and potatoes, chassis, power supply were pretty much the same across all the brands.