JPM will invest $10 billion of their own money. They will “facilitate” the rest of the $1.49 trillion (loans, underwriting, advisor, financing etc.,) for its clients.
I suggest to use a wiki instead of a blog. The idea here is that a blog might contain articles that are more "polished" and those that you want to share with others while a wiki is a place to store personal knowledge which is a constant work in progress. This way a 'blog' is simply a subset of wiki wherein you have a page called 'blog' that just links to various articles in the wiki.