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I agree, I actually don't use any 37signals products.

Basecamp doesn't work for how I organise projects, and Campfire is a poor competitor to HipChat.

But I frequently point to them as an example of how to run a company. And they know their customers really well.

I guess I'm just not one of their customers.



HipChat was a clone of Campfire that out-did them. It's a smart tactical move to give up on that conceding to Pete, Chris, Gary, et al. which did a superb job on HipChat.

Personally, I enjoy using FlowDock and Hubot.




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