I posted this mainly to draw attention to http://www.charitynavigator.org, which makes it easy to vet the charities that you may be interested in contributing to... Some of the most high-profile movements to raise awareness about causes like breast cancer are linked to programs that don't pass much of the money raised to the cause itself.
Organizations like Susan G. Komen for the Cure have been in the news lately for an "overly well-paid" CEO, but that organization still manages to pass through 82.1% of its contributions to the programs it supports (rather than paying for overhead like CEO salaries). It is still one of the best organizations you can contribute money to in terms of financial contribution and transparency/accountability.
So, this all goes to say (Tl;dr) - take advantage of resources like Charity Navigator when making your charitable donations. Also, when buying high-profile pink things, consider donating to the source instead of paying outside partners - more of your money will get where you want it to go...
Organizations like Susan G. Komen for the Cure have been in the news lately for an "overly well-paid" CEO, but that organization still manages to pass through 82.1% of its contributions to the programs it supports (rather than paying for overhead like CEO salaries). It is still one of the best organizations you can contribute money to in terms of financial contribution and transparency/accountability.
So, this all goes to say (Tl;dr) - take advantage of resources like Charity Navigator when making your charitable donations. Also, when buying high-profile pink things, consider donating to the source instead of paying outside partners - more of your money will get where you want it to go...