Yes, it's funny. Back in the mid-90s there was much talk of Microsoft's strategy for pretty much any product being to get everybody into a room, then close the doors and pump the air out of it.

Sounds like that's what's happening here too.

Introducing new services that are not available to the free-riders seems to me to be a much more friendly thing to do than to take away features that were previously on offer. The latter strategy will make people wary.