Yes,I know this, but the size of the video files are much greater than the music files. I hear people complaining about the sizes of lossless music files, but not about 1080p video files. In fact, I have read comments from people complaining about only having 720p available from iTunes because of their 1080p televisions. However, these files are measured better in terms of gigabytes instead of megabytes. In other words, lossless music files shouldn't be problem, especially so with the cost of storage and bandwidth available. They are not that large when you compare them to even compressed video files (that are 720p or even 1080p).